Review software compared

Best review software for ecommerce in 2026: Judge.me, Loox, Yotpo, Trustpilot and more compared

Review apps collect reviews after every order, add photos and videos, and put star ratings on your product pages and in Google. We compare eight popular options on price, platforms and features, so you can choose the right one for your store and budget.

Updated September 2026 · 14 min read · Prices checked on vendor websites in September 2026 · Affiliate disclosure

Quick picks Comparison table Tool-by-tool How to choose By budget Features checklist FAQ

Quick picks

Short on time? Start here.

Best free option

Judge.me

Unlimited reviews, photos and videos on the free plan. The paid plan is a flat $15/month.

See details → Best for photo reviews

Loox

Built around visual reviews for Shopify stores, with a free plan up to 500 orders.

See details → Best for WooCommerce

Customer Reviews for WooCommerce

A free plugin with reminders, photo reviews and Q&A.

See details → Best for Google seller ratings

REVIEWS.io

Independent product and company reviews, month-to-month, with seller ratings from $99/month.

See details →

Comparison table

Prices are in US dollars, as listed by each vendor, and exclude VAT. Most tools charge more as your monthly orders grow.

Tool	Platforms	Free plan	Paid from	Photo & video	Best for
Judge.me	Shopify and other platforms	Yes, unlimited reviews	$15/mo (flat)	Yes, on the free plan	Small and growing stores on a budget
Loox	Shopify	Yes, up to 500 orders	$49.99/mo	Photos free; video on paid plans	Fashion, beauty and home brands
Okendo	Shopify	No	$19/mo	Yes	Fast-growing Shopify brands
Yotpo	Shopify, WooCommerce, BigCommerce, Adobe Commerce and more	Yes, up to 50 orders/mo	$15/mo	From the Starter plan	Brands that want reviews and loyalty together
Customer Reviews for WooCommerce	WooCommerce	Yes	Pro plan available	Yes, on the free plan	WooCommerce stores
REVIEWS.io	Any platform	No (14-day trial)	$29/mo	Yes, on all paid plans	Independent reviews and Google seller ratings
Trustpilot	Any platform	Yes, 50 invites/mo	$99/mo (billed annually)	Not the focus	Company reputation and brand trust
Feefo	Any platform	No	$200/mo	Yes	Established UK businesses

Tool-by-tool breakdown

What each tool does well, what it costs and what to watch out for.

Judge.me

Best free option

Price: Free, or $15/month for the Awesome plan (the price doesn't rise with order volume).

Pros

Unlimited reviews, photo reviews and video reviews on the free plan
Google rich snippets included free
A flat $15/month for AI summaries, Google Shopping, social sharing and full customisation

Watch-outs

The free plan's display options are limited compared with the paid plan
The strongest integrations are with Shopify

Loox

Best for photo reviews

Price: Free up to 500 orders. Convert costs $49.99/month (300 orders included, then $50 per extra 300). Unlimited costs $299.99/month. Paid plans have a 14-day free trial.

Pros

Designed around photo reviews, with discounts to encourage them
Attractive galleries and carousels
Paid plans add video reviews, referrals, AI summaries and syndication to Google, Meta and TikTok

Watch-outs

Shopify only
Costs rise quickly with order volume on the Convert plan
Video reviews need a paid plan

Okendo

Best for growing Shopify brands

Price: Essentials from $19/month. Higher plans are priced by monthly order volume, and bundles with loyalty, referrals, surveys and quizzes can save up to 40%.

Pros

Product and store reviews with photo and video
AI summaries and sentiment analysis
Google Shopping and seller ratings integration
One platform for reviews, loyalty, referrals and surveys

Watch-outs

Shopify only
No free plan
Bundles and platform plans usually mean an annual contract

Yotpo

Best all-in-one

Price: Free up to 50 orders/month. Starter from $15/month (up to $129/month at 1,000 orders). Pro from $119/month. Premium and Enterprise are custom-priced.

Pros

Works on many platforms, including Shopify, WooCommerce, BigCommerce and Adobe Commerce
Pro adds Community Q&A, seller ratings, AI summaries and Klaviyo integration
Can be combined with Yotpo Loyalty

Watch-outs

The free plan has no photo or video reviews
Q&A and seller ratings need the Pro plan
Costs grow fast with order volume

Customer Reviews for WooCommerce (CusRev)

Best for WooCommerce

Price: Free plugin on WordPress.org, with a paid Pro plan for extra features and email support. More than 80,000 active installations.

Pros

Automated review reminders by email, plus WhatsApp
Photo and video reviews, and Q&A, on the free plugin
Google Shopping product review feed

Watch-outs

WooCommerce only
Runs on your own server, so heavy use can affect site speed
Reviews are hosted on your own site, which can look less independent to shoppers

REVIEWS.io

Best for Google seller ratings

Price: Essentials $29/month (300 invites). Start-Up $99/month (1,500 invites). Grow $299/month. Plus $499/month. Month-to-month billing, with 20% off annual billing and a 14-day trial.

Pros

Product and company reviews with photo and video on every paid plan
Google seller ratings from the Start-Up plan
No annual contract required
Independent reviews carry extra credibility with shoppers

Watch-outs

No free plan
Plans are capped by the number of review invites
AI replies and UGC galleries are only on the top plan

Trustpilot

Best for brand reputation

Price: Free plan with 50 review invitations/month. Starter $99/month, Plus $319/month and Premium $799/month (per domain, billed annually). Enterprise is custom-priced.

Pros

The best-known review brand in the UK
Your TrustScore can build confidence with first-time buyers
Free plan to get started

Watch-outs

Mainly company (service) reviews, not product pages with photos
Invitation limits are low on the cheaper plans
Paid plans are billed annually

Feefo

Best for established UK businesses

Price: Essentials from $200/month, Enhanced from $400/month. Plus is custom-priced.

Pros

Collects only verified reviews, from real customers
Google Partner, with seller ratings and rich snippets included
Review requests by email, WhatsApp and SMS
Phone, email and live chat support

Watch-outs

Expensive for small stores
No free plan
Surveys and advanced analytics need the Enhanced plan

How to choose review software

Answer these five questions and your shortlist will be two or three tools.

Which platform are you on?
Loox and Okendo are Shopify only; Customer Reviews for WooCommerce is WooCommerce only. Independent platforms work anywhere.
How many orders do you get?
Most tools price by orders or invites. Work out the cost at your volume in 12 months, not just today.
Do you need photos and video?
For fashion, beauty and home products, visual reviews matter most. Check which plan includes them.
Do you want stars in Google Ads?
Seller ratings need an approved review partner. Look for Google seller ratings in the plan features.
On your site or independent?
Reviews on your own site are cheaper and good for SEO. Independent platforms add credibility. Many stores use both.

On-site review apps vs independent review platforms

On-site review apps

Judge.me, Loox, Okendo, Yotpo, CusRev

Reviews appear on your product pages
Star ratings in Google search results through rich snippets
Cheaper, and often free to start
Built for product reviews, photos and Q&A

Independent review platforms

Trustpilot, REVIEWS.io, Feefo

Reviews hosted on a third-party site that shoppers recognise
Can power seller ratings (stars) in Google Ads
More credible for new or unknown brands
Usually more expensive

What to choose by store size

Store size	Good starting point	Typical monthly cost
New store (under 100 orders/month)	Judge.me free, Loox free (Shopify) or CusRev free (WooCommerce)	$0
Growing store (100–1,000 orders/month)	Judge.me Awesome, Yotpo Starter or Okendo Essentials, plus Trustpilot free for company reviews	$15–$130
Established store (1,000+ orders/month)	Okendo, Yotpo Pro or Loox, plus REVIEWS.io or Feefo for seller ratings	$100–$500+

Tip: Most tools can import your existing reviews, so starting on a free plan and upgrading later is low-risk. Before signing up, check that you can export your reviews if you leave.

Features checklist

The features that matter most, and why.

Automatic review requestsSends an email (or SMS or WhatsApp) after delivery, with a reminder.

Photo & video uploadsLets customers add media easily from their phone.

Google rich snippetsShows star ratings for your products in Google search results.

Google seller ratingsShows stars in Google Ads. Needs an approved partner.

Q&ALets shoppers ask questions on product pages, answered by you or past buyers.

Moderation & repliesLets you reply publicly and flag abuse, while staying within the DMCC rules.

Import & exportLets you bring in existing reviews and take them with you if you switch.

IntegrationsConnects to Klaviyo, Google Shopping and your helpdesk.

See how to use these features in our user-generated content guide. For what to track once you're live, see review metrics.

Frequently asked questions

What is the best free review app for Shopify?

Judge.me's free plan includes unlimited reviews, photo and video reviews, and Google rich snippets, which makes it the most generous free option. Loox's free plan is also strong for photo reviews, up to 500 orders.

What is the best review plugin for WooCommerce?

Customer Reviews for WooCommerce is free and includes review reminders, photo and video reviews, Q&A and a Google Shopping review feed. Judge.me and Yotpo also support WooCommerce if you want a hosted option.

Do I need Trustpilot if I already have product reviews?

Not necessarily. Product review apps build trust on product pages. Trustpilot and other independent platforms are about trust in your company, and some can show seller ratings in Google Ads. Many stores use one of each.

How do I get star ratings in Google Ads?

Google seller ratings come from approved review partners, such as REVIEWS.io (Start-Up plan and above), Feefo, Okendo and Yotpo Pro. You also need enough recent reviews for Google to show them.

Can I switch review apps without losing my reviews?

Usually, yes. Most apps can import reviews from a CSV file or directly from competitors. Before you commit, check that your current app lets you export your reviews.

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