Ecommerce Reviews Hub

Ecommerce reviews: choose the right tools, then win your customers' trust

Everything about reviews in one place: our independent reviews of ecommerce platforms, payment gateways, shipping companies and marketplaces, plus practical guides on collecting, managing and using customer reviews to grow your store.

Our tool reviews Latest reviews Customer review guides Review metrics FAQ

Two sides of ecommerce reviews

Reviews shape online retail twice: once when you pick the tools that run your store, and again when shoppers decide whether to trust you.

🔍 Reviews that help you choose

We open real accounts, test checkouts, and dig through pricing tiers and hidden fees, so you can compare platforms, payment providers and couriers without relying on vendor marketing. See how we review.

⭐ Reviews that help you sell

Customer reviews and user-generated content are some of the strongest trust signals a store can show. Our guides cover how to collect more of them, which review apps to use, and how to measure what they are worth.

Browse our independent reviews

Scored, compared and regularly updated. Pick a category to see every review in it.

🏪

Ecommerce platforms

Shopify, WooCommerce, BigCommerce, Wix, PrestaShop and more, compared on price, features and scalability.

See platform reviews →
💳

Payment gateways

Stripe, PayPal, Square, Worldpay: transaction fees, contracts and which suits your volume.

See payment reviews →
🚚

Shipping companies

Royal Mail, Evri, DPD, DHL, Parcelforce: rates, reliability and integrations for UK sellers.

See shipping reviews →
🛒

Marketplaces

Amazon, eBay, Etsy: where to list, what it really costs, and how to win on each.

See marketplace reviews →

Latest reviews

Recently published and updated reviews. View all reviews →

Payments

Worldpay

7.0

Best for established businesses with real transaction volume that can negotiate rates.

Read review → Ecommerce platforms

Wix

7.6

A great-looking storefront for small, design-focused brands, but not built for large catalogues.

Read review → Shipping

DPD

7.7

Costs more, but earns it back on parcels where a missed delivery is expensive.

Read review → Marketplaces

Amazon

7.4

Worth the fees, or a trap for small sellers? We break down the real costs.

Read review →

Customer reviews: guides for merchants

How to turn happy customers into social proof, from your first review request to measuring the impact on sales.

🎯

Customer review strategy

  • When and how to ask for reviews
  • Responding to negative reviews
  • Staying within UK fake-review rules
Read the guide →
📸

User-generated content

  • Photo and video reviews
  • Customer Q&A on product pages
  • Reusing UGC in ads and email
Read the guide →
🧩

Review software & apps

  • Review apps for Shopify and WooCommerce
  • Trustpilot, Reviews.io, Yotpo and more
  • Pricing and features compared
Compare review tools →
📚

Review research

  • How reviews influence buying decisions
  • What shoppers trust (and distrust)
  • Key studies, summarised
Explore the research →
📊

Review metrics

  • The numbers worth tracking
  • Measuring conversion lift from reviews
  • Setting realistic targets
Learn the metrics →
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Review trends

  • AI-generated review summaries
  • Fake-review regulation
  • Review syndication across retailers
See what's changing →

Review metrics every store should track

A quick checklist. Our review metrics guide explains how to measure and improve each one.

Average star ratingYour overall score, and how it varies by product.
Review volumeHow many reviews each product has; more reviews make a rating more credible.
Review recencyHow fresh your latest reviews are; shoppers discount old feedback.
Collection rateThe share of orders that turn into a review.
Response rateHow many reviews, especially negative ones, get a reply.
Conversion impactConversion rate on pages with reviews compared with pages without.

Frequently asked questions

Are EcommerceViews reviews independent?

Yes. We don't accept payment for positive reviews, and we disclose affiliate links on every page where they appear. Read more about our review process and affiliate disclosure.

Which ecommerce platforms have built-in customer reviews?

Most major platforms support product reviews either natively or through apps and plugins. Our platform reviews cover what each one offers, and our review software guide compares dedicated tools.

How can a new store get its first customer reviews?

Send a review request a few days after delivery, make leaving a review take seconds, and follow up once. Never buy or fake reviews; it is illegal in the UK. Our customer review strategy guide covers this step by step.

What is user-generated content (UGC)?

UGC is any content created by your customers rather than your brand, such as written reviews, photos, videos, questions and social posts. See our UGC guide for how to collect and use it.

Make your next decision with confidence

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