Volusion: What It Is, What It Really Costs, and Who It Suits
Sales and products both decide your plan.
The short answer
Volusion is a hosted ecommerce platform founded in 1999. Plans cost $31.50–$269.10 a month billed yearly, but each plan has two limits: a yearly sales cap ($50k, $100k or $400k) and a product cap (100, 5,000 or unlimited). Hit either one and you move up a plan.
It suits small US stores that stay under those limits and use Volusion Payments. Growing stores usually pay far less on Shopify, and content-led stores will miss a built-in blog.
| Quick facts | |
|---|---|
| Type | Hosted ecommerce platform |
| Founded | 1999 |
| Plans | Personal $31.50, Professional $71.10, Business $269.10 a month billed yearly; Prime custom |
| Limits | Yearly sales caps and product caps on every plan |
| Fee with Volusion Payments | None |
| Fee with other gateways | 1.25%, 0.65% or 0.35% per order |
| Free trial | 14 days, no card needed |
| Skip it if | You expect to pass $100k a year or need a blog |
What Volusion is
Volusion is one of the original hosted store builders. It gives you a storefront, catalogue, checkout, hosting, SSL and PCI compliance for a monthly fee, managed from a browser.
It went through Chapter 11 bankruptcy in 2020 and emerged in January 2021. It still runs today, but reviewers often describe the platform as dated compared with newer rivals.
Volusion plans and prices in 2026
| Plan | Billed yearly | Monthly | Sales cap | Products | Staff |
|---|---|---|---|---|---|
| Personal | $31.50 | $35 | $50k a year | 100 | 1 |
| Professional | $71.10 | $79 | $100k a year | 5,000 | 5 |
| Business | $269.10 | $299 | $400k a year | Unlimited | 15 |
| Prime | Based on sales (GMV) | $400k+ | Unlimited | Unlimited | |
Paying yearly saves 10%. In October 2026, one pricing tracker also spotted Business listed at $399 a month unless you pay yearly, so check the live price before you buy.
Two limits, and which one pushes you up
Most platforms limit either sales or products. Volusion limits both, which catches out stores at either end.
Payments: use Volusion Payments or pay extra
Volusion Payments is powered by Stripe and carries no Volusion transaction fee. If you use any other gateway, Volusion charges a “gateway maintenance fee” on every order.
Volusion vs Shopify: what you pay as you grow
Because Volusion ties plans to sales, its platform fee climbs much faster than Shopify’s.
What you get in return on Volusion’s higher plans includes phone orders, CRM, reviews, API access, a loyalty programme and phone support. Check whether you would actually use them before treating the higher fee as good value.
How setting up Volusion works
- Start the 14-day free trial. No card is needed.
- Pick a theme and customise it in the site builder.
- Add products, keeping your plan’s product cap in mind.
- Turn on Volusion Payments to avoid the gateway maintenance fee.
- Set shipping and tax.
- Connect your domain. SSL and hosting are included.
- Place a test order, then launch.
Volusion’s limits
- Two caps on every plan: yearly sales and products.
- An extra 0.35–1.25% per order if you don’t use Volusion Payments.
- No built-in blog, which hurts content-led SEO.
- Phone support only from Business ($269.10 a month billed yearly).
- A dated platform, according to many recent reviews, with mixed support feedback.
- A past bankruptcy. It is resolved, but worth knowing for a long-term choice.
Volusion vs Shopify vs BigCommerce
| Volusion | Shopify | BigCommerce | |
|---|---|---|---|
| Entry price | $31.50 a month billed yearly | $29 a month billed yearly | $29 a month billed yearly |
| How your plan is set | Sales and product caps | You choose | Sales caps |
| Fee with other gateways | 0.35–1.25% | 0.6–2% | 0% with 21 embedded providers |
| Built-in blog | No | Yes | Yes |
| App ecosystem | Small | About 17,900 apps | About 1,300 |
| Best for | Small, steady US stores | Most growing stores | B2B and multi-channel sellers |
Is Volusion worth it?
For a small US store that stays under $50k a year and 100 products, Volusion is a workable, simple option. If you expect to grow past $100k, need a blog or want a modern ecosystem, Shopify or BigCommerce will usually serve you better and cost less.
Want the full scores? Read our Volusion review. Still comparing? See our 10 best ecommerce platforms for 2026.
Frequently asked questions
How much does Volusion cost?
Personal is $35 a month ($31.50 billed yearly), Professional $79 ($71.10) and Business $299 ($269.10). Prime is priced on your sales.
Does Volusion charge transaction fees?
Not with Volusion Payments. With any other gateway, it charges a gateway maintenance fee of 1.25% on Personal, 0.65% on Professional and 0.35% on Business.
What are Volusion’s sales limits?
$50,000 a year on Personal, $100,000 on Professional and $400,000 on Business. Prime covers stores above that.
How many products can I sell on Volusion?
100 on Personal, 5,000 on Professional, and unlimited on Business and Prime.
Is Volusion still in business?
Yes. It filed for Chapter 11 in 2020, emerged in January 2021 and still operates in 2026.
Volusion or Shopify?
Under $50k a year and 100 products, they cost about the same. Above $100k a year, Shopify is usually much cheaper and has a far larger app ecosystem.