Estorra: What It Is, What It Costs, and Who It Suits

Estorra at a glance · October 2026
Store, shop counter and stock in one system.
Cheap to start. Check the details first.
$18/mo
Starter, paid yearly ($216)
7 days
free trial, no card needed
12
currencies supported
1
system for online, POS and stock

The short answer

Estorra is an all-in-one ecommerce platform that combines an online store, a point of sale (POS), inventory, purchasing, shipping and reporting in one system. Plans cost $216–$540 a year (about $18–$45 a month), paid yearly, with a 7-day free trial and no card needed.

It suits businesses that sell both online and in person and want one stock count across both. It is a newer, smaller platform with no independent reviews yet, so use the trial to check the details that matter to you.

Quick facts
TypeHosted all-in-one store, POS and inventory platform
PlansStarter $216, Growth $432, Enterprise $540 a year
UK prices£13.21, £25.38, £32.51 a month, paid yearly
BillingYearly only (published)
Free trial7 days, no card needed
CompanyTMD Software Pvt. Ltd., Chandigarh, India
Best forShops selling online and in store, multi-location retailers
Skip it ifYou only need a simple web shop or want monthly billing

What Estorra is

Most store builders focus on the website. Estorra also covers the back office: stock across several locations, buying from suppliers, counter sales with a barcode scanner and WhatsApp orders. Everything shares one product catalogue and one stock count.

What is inside
One dashboard, nine jobs
Estorra seller panel · one stock count
🛒Online storeDrag-and-drop themes, custom domain
🧾Point of saleBarcode counter sales
📦InventoryLive sync, low-stock alerts
🏬WarehousesTransfers between locations
📋PurchasingSuppliers, purchase orders, returns
🚚ShippingRules, labels, tracking
📣Marketing and SEOCoupons, abandoned cart, SEO
💬WhatsApp orderingTake orders by chat
📊ReportsSales, profit, stock exports
The pitch is fewer tools. A shop counter sale, a website order and a WhatsApp order all come out of the same stock count.

Checkout supports cards, digital wallets, bank transfer, QR payments and cash on delivery, plus UPI and net banking, which are popular in India. Stores can sell in 12 currencies, with prices converted automatically or set per market.

Estorra plans and prices

Published prices · billed yearly
Estorra plans
Starter
$216 a year
about $18 a month · UK £13.21 a month, paid yearly
✓ Online store builder
✓ Basic inventory tools
✓ 1 staff account
✓ Email support
Choose Starter
Most popular
Growth
$432 a year
about $36 a month · UK £25.38 a month, paid yearly
✓ Everything in Starter
✓ Advanced inventory tools
✓ Up to 5 staff accounts
✓ Priority email support
Choose Growth
Enterprise
$540 a year
about $45 a month · UK £32.51 a month, paid yearly
✓ Everything in Growth
✓ Multi-warehouse support
✓ Unlimited staff accounts
✓ 24/7 support and account manager
Contact sales
Only yearly billing is published. Use the 7-day free trial properly, because after that you pay for the full year upfront.

The published plans list staff accounts and support levels, but not product limits, order limits, which plan includes POS, or any transaction fees. Estorra says it has “no hidden fees”, but ask for those details in writing before you buy.

What Estorra costs compared with rivals

Because Estorra is billed yearly, the fairest comparison is what you commit to in year one.

First-year subscription, paid upfront · US list prices
What you commit to in year one
Estorra Starter$216
Shopify Basic, Wix Core or Squarespace Core$348
Estorra Growth$432
Estorra Enterprise (multi-warehouse)$540
Shopify Basic + POS Pro for one shop$1,152
Estorra is cheap on paper for shops that also sell in person. Subscriptions only: payment processing fees come on top everywhere. Confirm with Estorra which plan includes POS before you buy.

For a business that only sells online, Estorra Starter is about $130 a year cheaper than Shopify, Wix or Squarespace. The bigger saving is for shops that also sell in person: there, Shopify adds $67–$89 a month per location for POS Pro.

What we could and couldn’t verify

Estorra has very little independent coverage. Here is what its own site claims, and what we could confirm.

Due diligence · checked October 2026
What Estorra says vs what we could verify
Prices and plans published on its siteVerified
7-day free trial, no cardVerified
Company: TMD Software Pvt. Ltd., Chandigarh, IndiaVerified
Live in 40+ countriesEstorra’s claim
50+ payment gateways, 200+ integrationsEstorra’s claim
FedEx, UPS, DHL, USPS and 60+ carriersEstorra’s claim
“Thousands” of businessesNo figure given
Independent reviews on major review sitesNone found
Treat the trial as your review. With no independent reviews yet, test everything you depend on before paying for a year.

How setting up Estorra works

  1. Start the 7-day free trial. No card is needed.
  2. Pick a theme and customise it with the drag-and-drop editor.
  3. Add products one by one or by CSV import, with variants, brands and barcodes.
  4. Set up warehouses and stock if you sell from more than one location.
  5. Turn on payments in test mode first, then live.
  6. Set shipping rules and connect couriers.
  7. Connect your POS for counter sales.
  8. Place test orders online and in store, then choose a yearly plan.

Estorra offers to migrate stores from Shopify, WooCommerce and OpenCart, which can save a lot of setup time if you are switching.

Before you commit: a 7-day trial checklist

Your 7-day trial plan
Check these before you pay for a year
✓Your payment providerAsk which gateways work in your country and their fees.
✓Your couriersConfirm the carriers you use generate labels and rates.
✓POS on your planAsk which plan includes the point of sale and hardware.
✓Product and order limitsPlan limits are not published. Ask in writing.
✓Exporting your dataCheck you can export products, customers and orders.
✓Support hoursSupport is India-based (UTC+5:30). Test a real question.
✓RefundsAsk what happens if you cancel a yearly plan early.
✓A real test orderPlace one online and one at the counter, then check stock.

Estorra’s limits

  • Yearly billing only. There is no published monthly option.
  • Plan limits are not published, including products, orders and which plan includes POS.
  • No independent reviews yet on major review sites, so there is little outside evidence of reliability at scale.
  • A smaller ecosystem. There are fewer themes, apps, agencies and developers than for Shopify or WooCommerce.
  • Everything depends on one provider. Store, POS and stock all live in one system, so switching later is a bigger job.
  • Support is India-based, which matters if you need help during European or US evenings.

Estorra vs Shopify vs Wix

EstorraShopifyWix
Entry price$216 a year$348 a year (Basic)$348 a year (Core)
Monthly billingNot publishedYesYes
POSIncluded in the platformLite free; Pro $67–$89 a month per locationWix POS in the US, Canada and UK
Purchasing and suppliersBuilt inThrough appsThrough apps
Multi-warehouseEnterprise planYes, multiple locationsCheck your plan
Track recordNew, no independent reviews yetVery largeVery large
Best forOnline + in-store retailers on a budgetGrowing product storesSmall stores and service businesses

Is Estorra worth it?

For a shop that sells online and in person and wants one system at a low yearly price, Estorra is worth a proper trial. For a simple online-only store, or if you want a long track record and monthly billing, an established platform is the safer choice.

The verdict
Is Estorra right for you?
Worth a trial if you…
✓Sell online and from a shop counter or warehouse
✓Want stock, purchasing and POS in one place
✓Sell in India, where UPI, wallets and cash on delivery are built in
✓Want a low yearly price for an all-in-one system
✓Are moving from OpenCart, WooCommerce or Shopify and want help migrating
Look elsewhere if you…
✕Only need a simple online shop (consider Squarespace or Wix)
✕Want to pay month to month
✕Need a large app ecosystem (consider Shopify)
✕Need full code control (consider WooCommerce)
✕Want a platform with a long public review track record

Comparing all-in-one options? See our best ecommerce platforms for small business, or read about POS and inventory control systems and multi-store retail management.

Frequently asked questions

What is Estorra?

An all-in-one platform for running an online store together with point of sale, inventory, purchasing, shipping and reports. It is made by TMD Software Pvt. Ltd. in Chandigarh, India.

How much does Estorra cost?

Starter is $216 a year, Growth $432 and Enterprise $540, or about £13–£33 a month in the UK, paid yearly. Payment processing fees are extra and depend on your provider.

Does Estorra have a free trial?

Yes, 7 days with no card needed.

Is Estorra legit?

It is a real company with published prices and a free trial. It is new and has no independent reviews on major review sites yet, so test it thoroughly and ask for plan limits in writing before paying for a year.

Does Estorra include POS?

Yes, the platform includes barcode-based point of sale that shares stock with your online store. Ask Estorra which plan includes it and what hardware works.

Can I move my store to Estorra?

Estorra offers migration from Shopify, WooCommerce and OpenCart. Check that you can also export your data if you ever want to leave.