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Japan Buys Less Than 10% of Its Goods Online: What a Decade of METI Data Shows
Japan has one of the world’s largest consumer markets, near-universal smartphone ownership and some of the most efficient…
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Every EcommerceViews article in one place, newest first. We publish practical guides, platform comparisons and original analysis of official ecommerce data for people who run online stores. Topics include choosing a platform, ecommerce SEO, marketing, payments and checkout, shipping, inventory and AI. Use the topic links above to narrow the list, or start with the latest research and guides below.
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Buy Now, Pay Later Is Becoming a Grocery Loan. Online Stores Should Offer It Selectively, Not Everywhere
Buy Now, Pay Later sells itself to online stores with a simple promise: show shoppers that a $120…
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Europe’s Resale Boom Is Turning Shoppers Into Sellers. Online Fashion Stores Should Join It, Not Fight It
For more than a decade, the share of Europeans selling things online barely moved. Between 2013 and 2022…
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Ecommerce Keeps Growing, but It Has Stopped Creating Warehouse Jobs
For most of the last fifteen years, every extra dollar Americans spent online needed more people to move…
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One in Three European Online Shoppers Hit a Problem
What Eurostat’s 2025 data shows Online shopping in Europe is now routine, which makes it easy to assume…
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B2B Ecommerce Is Eight Times Bigger Than Online Retail, and Most Online Sellers Are Ignoring It
Almost everything written about ecommerce is about consumers: holiday spending, shopping apps, social commerce, the latest marketplace from…
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The End of Duty-Free Parcels Is the Best News Small Online Stores Have Had in Years
For a decade, the cheapest way to sell a low-priced product to an American or European shopper was…
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What a small retailer should measure after a price change
I raised prices once and sales dropped sharply. The obvious theory was that the new price was too…
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Selling Online Is No Longer Cheaper Than Running a Store
What 11 years of Census data show One of the oldest arguments for ecommerce is that it is…
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Only One in Four European Businesses Sells Online
Ecommerce feels universal from the shopper’s side. Almost every product can be ordered online, and most people in…