The best ecommerce websites solve one problem very well for one kind of buyer: a bike-wheel brand that makes a high-value purchase easy to finance, a beauty retailer that keeps 17,000 products findable, an industrial supplier that lets trade buyers reorder from their own order history. Below are 12 real stores on Shopify, BigCommerce and WooCommerce, grouped by business model, with the one thing each does that you can copy and the result it reported.
Every example comes from a case study published by the store’s platform, so the results are the platform’s figures, not ours. We link each source so you can check it. Last checked: 15 October 2026.
Direct-to-consumer brands
Hunt Bike Wheels (Shopify)
What to copy: offer instalment finance at checkout for high-value products, and run one global store that adapts content to the shopper’s location instead of separate country sites.
Result reported: Shop Pay Installments raises average order value by about 22% in the US.
On mobile: Hunt Bike Wheels passes Google’s Core Web Vitals for mobile shoppers: the main content appears in 2.3 seconds and the page reacts to taps in 136 ms, despite a full-width video hero.
Visit the store · Read the case study · Our Shopify review
BrainGain (Shopify Plus)
What to copy: a UK fitness brand that split its UK and EU business into separate stores with local currency, prices and payment methods, then added post-purchase upsells.
Result reported: online store sales up 45% and orders up 35% in the first year; orders that took an upsell were 29% larger.
On mobile: BrainGain responds quickly to taps (109 ms), but parts of the page shift as it loads on phones (layout shift score 0.25, in Google’s “needs improvement” band), so a shopper can tap the wrong thing.
Visit the store · Read the case study · Our Shopify review
McGee & Co. (Shopify)
What to copy: product pages built for considered purchases, with fabric and size selectors, zoomable materials, free swatches, 3D views and room placement, backed by styling guides and video.
Result reported: more than $100 million in consolidated revenue and over 1 million orders.
On mobile: McGee & Co. passes Core Web Vitals on mobile with the main content showing in 1.8 seconds, which is fast for a page this heavy with large lifestyle photography.
Visit the store · Read the case study · Our Shopify review
No Pong (WooCommerce)
What to copy: one store selling single products, bundles, subscriptions and wholesale side by side, alongside marketplaces and retail partners.
Result reported: grew from one product in 2015 to over 200 SKUs and a 20-person team.
On mobile: No Pong passes Core Web Vitals on mobile (main content in 2.3 seconds, no layout shift), although the server takes 1.8 seconds to start responding, so there is room to speed it up further.
Visit the store · Read the case study · Our WooCommerce review
Subscriptions and repeat purchase
grüum (WooCommerce)
What to copy: a UK skincare brand that lets customers subscribe to single products or to configurable bundles, with a mega menu that keeps a 300-product range easy to browse.
Result reported: subscriptions are about 10% of revenue, the average subscriber stays 30 months, and the store handles up to 80,000 orders a month.
On mobile: grüum passes Core Web Vitals on mobile, with the main content in 1.7 seconds and no layout shift at all.
Visit the store · Read the case study · Our WooCommerce review
Large catalogues and gifting
Justmylook (Shopify)
What to copy: a Yorkshire beauty retailer running 17,000 products from 450 brands and 600 to 700 promotions at once from one store, with email to 1.6 million opted-in customers.
Result reported: its first £1 million-plus sales day, on Black Friday.
On mobile: Justmylook loads fast on phones (main content in 1.5 seconds) but fails Core Web Vitals because taps take 323 ms to register, which is slow enough to feel laggy on a large catalogue.
Visit the store · Read the case study · Our Shopify review
Edible Blooms (Shopify)
What to copy: same-day delivery options shown at checkout based on the shopper’s location, and ordering to multiple addresses for corporate gift buyers.
Result reported: conversion rate up from 1.35% to 4.38%.
On mobile: Edible Blooms passes Core Web Vitals on mobile, with the main content in 2.2 seconds, which matters for a gifting store where many orders are last-minute and placed on phones.
Visit the store · Read the case study · Our Shopify review
B2B and trade
KELTEC (Shopify)
What to copy: a fully B2B industrial supplier where approved accounts see their own catalogue, prices and payment terms, and reorder from past orders.
Result reported: the online share of orders doubled from about 20% to 40%.
On mobile: KELTEC passes Core Web Vitals on mobile (main content in 2.2 seconds, taps register in 105 ms), which is good for B2B buyers who look up part numbers on site.
Visit the store · Read the case study · Our Shopify review
AS Colour (BigCommerce)
What to copy: wholesale and retail buyers on one platform, with separate wholesale pricing, logins and checkout, plus self-service upload of tax-exemption certificates.
Result reported: US revenue up 45% and orders up 39% year on year.
On mobile: AS Colour fails Core Web Vitals on mobile because the main content takes 3.3 seconds to appear, above Google’s 2.5-second target, largely because of the full-screen photography.
Visit the store · Read the case study · BigCommerce explained
Designerie (BigCommerce)
What to copy: a furniture importer that gives interior designers trade pricing and agent-built quotes without losing a retail-style shopping experience; product pages offer downloadable media.
Result reported: revenue up 36% and online B2B orders up 57%.
On mobile: Designerie does not get enough Chrome traffic for Google to publish real-user mobile data, which is typical for a trade-focused furniture store.
Visit the store · Read the case study · BigCommerce explained
Buildmat (Shopify)
What to copy: consumer, trade and showroom sales on one system, with a trade portal for order status and reorders, and in-store tablets for staff.
Result reported: trade revenue tripled, and customer enquiries needing staff help fell 80%.
On mobile: Buildmat loads its main content in 1.9 seconds on phones but fails Core Web Vitals because taps take 291 ms to register.
Visit the store · Read the case study · Our Shopify review
Selling internationally
Capezio (Shopify)
What to copy: separate US, UK and EU stores with local content, currency, pricing and fulfilment rules.
Result reported: conversion rate up 144% after the move.
On mobile: Capezio passes Core Web Vitals on mobile, with the main content in 1.5 seconds and no layout shift. It also offers visitors a country switcher on arrival, which suits a brand that sells internationally.
Visit the store · Read the case study · Our Shopify review
What the best ecommerce websites have in common
| Pattern | Seen in | What to do on your store |
|---|---|---|
| Checkout removes the last objection | Hunt (finance), Edible Blooms (same-day delivery), BrainGain (local payment methods) | Find your top reason for abandoned carts and answer it inside the checkout. See our abandoned cart guide. |
| Trade buyers get their own experience | KELTEC, AS Colour, Designerie, Buildmat | Account-specific prices, reorder from history and quotes, kept on the same platform as retail. |
| Product pages do the selling for considered buys | McGee & Co. (swatches, 3D, room placement), Designerie (downloadable media) | The pricier the item, the more the page must replace a showroom visit. |
| International: one adaptive store or one per region | Hunt (one global store), Capezio and BrainGain (separate regional stores) | One store is simpler; separate stores suit different prices, stock or payment rules. |
Choosing a platform for your own store
Eight of these stores run on Shopify, two on BigCommerce and two on WooCommerce. That mix reflects which platforms publish case studies, not which is best for you. Compare them in our guide to the 10 best ecommerce platforms, read the Shopify vs WooCommerce comparison, or follow our step-by-step guide to building a store.
How we chose these examples
We picked stores from case studies published by Shopify, BigCommerce and WooCommerce, aiming for a spread of business models, regions and platforms. We checked each case study on 15 October 2026 and report the results as the platform states them. Platform case studies are marketing material, so treat the results as the best case, not an average. Read more about how we review.
The mobile notes use Google’s real-user data from the Chrome UX Report for each store’s homepage: mobile visitors over the 28 days to 17 October 2026, as shown in PageSpeed Insights. Google’s targets are main content within 2.5 seconds, taps that register within 200 ms and a layout shift score of 0.1 or less. Screenshots were taken on 17 October 2026, so seasonal promotions will have changed since.